What We Do

What We Do

Our Core Services - Best of Class

The power of the internet begins with a well delivered website and a well delivered online marketing campaign that keeps bringing customers to an organization’s doorstep.  However, the internet world offers so many different products and approaches that companies can become confused about how to best spend their internet marketing investment.  Thus, an ideal internet partner, like IBS, what we do is deliver both business wisdom and internet knowledge to sort through this jumble of options and promises.

The IBS Core Services are focused on delivering a quality website and a quality online marketing campaign. The specific services that IBS will deliver under this model flow primarily from our Master Distributor arrangement with the DotComSecrets organization.  These solutions are:

  • Lead Generation Websites – These are secondary websites (not the ocmpany’s primary website) designed for the specific purpose of generating new sources of traffic and lead generation.
  • Primary Website Design – There are many website design firms that offer this service exclusively. We offer this service as a component of an expanded relationship with our clients.
  • Webmaster Services – Basic website technical support to include web hosting and website management.
  • Email Marketing  - Using the latest strategies and technoloy to build a digital list of prospects and turn them into customers through proper use of autoresponders to automate the process.
  • Mobile Marketing – Another best-in-class service is coming your way from IBS. This is THE future of local internet marketing, especially for business-to-consumer (B2C) clients
  • Traffic Services – Ongoing monthly programs to keep leads flowing to a website through both free traffic sources as well as paid traffic.
  • Social Media Marketing – If your business could benefit from social media marketing we will help you implement this into your online business strategy.
  • Webinar Services - A complete system for using webinars as: 1) a way to sell clients products via internet based seminars and 2) a way to communicate and train people and departments within the company.
  • Internet Product Launches – We have been trained by Jeff Walker, the undisputed king of internet product launches, as a Product Launch Manager (PLM).
  • Monthly Magazine – For ongoing training and education purposes.

The Core Services Delivery Model is built on the foundation of the PKG Assessment Tool that IBS has developed to ensure proper alignment between the internet marketplace and the business needs of a company.

Webinars – Our “Secret Weapon”

The interest and need for webinars is exploding and we have a wealth of experience, knowledge, and tools to deliver a world-class solution for our clients.  This IBS service solution includes:

  • Webinar Initiative Evaluation – A clear business case needs to be made before a small business undertakes the time and cost of producing and delivering a webinar.
  • Webinar Content Development – A successful webinar must have compelling content… carefully and skillfully researched and written.
  • Webinar Marketing Delivery – There are several marketing steps required to drive attendees to webinars.  Building a good webinar doesn’t automatically mean people will attend it.
  • Webinar Delivery – The actual process of delivering a webinar contains many process steps.  Some of these steps are scheduling, hosting, moderating and recording.
  • Webinar Performance Evaluation – A simple business metrics scorecard is needed to measure the overall performance of a webinar.  Key items are evaluated to help everyone involved understand more clearly how the final performance results were achieved.

The Webinar Excellence Model is built on the foundation of the PKG Assessment Tool that IBS has developed to ensure proper alignment between the internet marketplace and the business needs of a company.

Mobile Marketing

The interest and need for webinars is exploding and we have a wealth of experience, knowledge, and tools to deliver a world-class solution for our clients.  This IBS service solution includes:

  • Webinar Initiative Evaluation – A clear business case needs to be made before a small business undertakes the time and cost of producing and delivering a webinar.
  • Webinar Content Development – A successful webinar must have compelling content… carefully and skillfully researched and written.

Joint Venture Partnerships

The opportunity for strategic partnerships abounds in the internet marketing community.  This marketplace is alive with the best of the entrepreneurial spirit, creating wonderful joint venture opportunities. IBS has unique experience in building joint venture (JV) partnerships and helping others evaluate the potential benefits of adding joint ventures into the mix of business strategies for their company.

This IBS service solution includes:

  • Joint Venture Partner Identification – IBS has access to the best JV Partner organizations and has developed a reputation of matching which partner might be best suited for a particular project.
  • Joint Venture Partner Delivery – Once a JV partner is selected, the right agreements must be put into place.  These agreements must be negotiated to be fair to both parties and have clearly outlined expectations that will minimize any potential conflicts.
  • Joint Venture Project Management – IBS is willing to offer project management assistance to help ensure success for each party.  Our active participation and conflict management expertise helps JV projects proceed smoothly and profitably.

The Joint Venture Success Model is built on the foundation of the PKG Assessment Tool that IBS has developed to ensure proper alignment between the internet marketplace and the business needs of a company is what we do.